an event for rural women who want to prioritize their time, build meaningful connections, and create a fulfilling life.
The Details
Date: Thursday, May 22, 2025
Location: 1820 West Main Street, Washington, IA 52353
Tickets: $75
Hey Sister is presented by
The Schedule
9:30 AM – Registration & Coffee Chat
Kickstart the day with coffee and get ready for an incredible lineup of speakers!
10:00 AM – Opening Keynote
Speaker: Katrina Klooster, Katrina Klooster Coaching
Topic: Creating the Culture You Crave
It’s easy to get stuck overthinking, but real progress happens when you take action. In this session, we’ll talk about how rural women can step up, make an impact, and build stronger communities—without burning out. You’ll walk away with simple, practical strategies to move forward with confidence and balance.
11:00 AM – Speaker Session
Speaker: Crystal Blin, Entrepreneur
Topic: The Art of Evolving
Change can feel uncertain, but it’s also an opportunity to grow into the next version of yourself. Learn how to embrace evolution in your career, style, and personal life with confidence. Walk away feeling inspired to navigate change with purpose and find joy in the process of reinvention.
11:45 AM – Networking Break
Engage in conversations to help you build connections that last.
12:00 PM – Lunch
1:00 PM – Speaker Session
Speaker: Malia Gudenkauf, Little Miss Finance
Topic: It’s Money, Honey
Money isn’t just about numbers—it’s about freedom, choices, and confidence. Dive into the power of financial independence, smart investment strategies, and practical steps to take control of your financial future. Whether you're looking to grow your wealth or make more informed financial decisions, you’ll leave with the tools to build a secure and empowered future.
2:00 PM – Workshop: Time Management Tactics for the Rural Woman
Speaker: Lexi Marek Beeler, LMB Consulting
Topic: Get More Time in Your Day
We all wish there were more hours in the day, but the secret isn’t doing more—it’s doing what matters most. This session will share practical strategies for balancing work, family, and personal goals while setting boundaries that protect your time and energy. Walk away with tools to stay organized, focused, and in control—without burning out.
3:00 PM – Floral Arranging Workshop
Create, connect, and take home something beautiful! In this hands-on floral arranging workshop, you’ll be guided through the steps to create a stunning bouquet while enjoying great conversation with new friends.
4:00 PM – Social Hour & Farewell
NOTE: The schedule is subject to change as more great aspects are added to the lineup.
Why You Should Attend
Have meaningful conversations
Find your community of like-minded women and build relationships that support your growth.
Gain actionable skills
Learn strategies and actionable takeaways in order to thrive in all aspects of your busy life.
Turn ideas into actions
Find your community of like-minded women and build relationships that support your growth.
Tickets
Speaker Line Up
Katrina Klooster
“Creating the Culture You Crave“
Katrina Klooster is a leadership coach for ambitious women who are done hustling, chasing perfection, and proving their worth, and are ready to build success that feels as good as it looks. After burning out at 37, she realized the answer wasn’t doing more, but learning to lead herself differently. Now, she helps women break free from perfectionism and people-pleasing, shift their mindset, and build sustainable habits so they can feel better, lead better, and create success on their own terms.
Malia Gudenkauf
“It’s Money, Honey!“
Malia Gudenkauf is the founder of Little Miss Finance, a modern financial education organization. At the heart of Malia's approach is her commitment to banishing financial jargon and breaking down complex concepts into relatable, everyday language. As a speaker, 1:1 coach, and social media content creator, she delivers personal finance education that helps individuals feel more confident and equipped in achieving their financial goals.
Crystal Blin
“The Art of Evolving“
Crystal Blin is a serial entrepreneur with a deep-rooted passion for helping rural and small-town women find their thing. From her beginnings as a farm girl to her roles as a personal image consultant and bowling alley owner, Crystal believes that life isn’t about choosing one path—but embracing a series of chapters that make up one incredible story. When she’s not working in one of her businesses, you’ll find Crystal hanging out with her husband Jon and their pup Izzy, playing a round of golf, or binge-watching Netflix. She fuels herself with faith, a lot of hot tea, and a commitment to showing up fully in every season of life.
Lexi Marek Beeler
“How to get More Time in Your Day“
Lexi Marek Beeler is a business owner with deep roots and extensive experience in agriculture. Recently returning to her hometown in Southeast Iowa, she is passionate about supporting rural communities and the people who call them home. Throughout her career, Lexi has organized numerous events—many focused on empowering women in agriculture. Today, she serves a wide range of agricultural businesses through her fractional marketing firm, LMB Consulting, providing strategic support and creative solutions to help them thrive.
Tickets
Who Should Attend Hey Sister?
Women in rural communities who want to grow personally and professionally.
Community builders looking to make a difference.
Professionals who want to advance in their careers while maintaining balance.
Anyone seeking real, supportive connections with like-minded women.
If you feel alone, question your abilities, or strive to be perfect—this event is for you.
The Sponsors
Thank you to the businesses and organizations that believe in the backbone of rural America, women.
Presenting Sponsor:
Additional sponsors include:
We are currently seeking sponsorships.
To learn more, click here.